Every year, cities and regions from all over Europe present themselves at Europe's largest real estate fair, Expo Real in Munich. Our neighbouring region, Rhine-Neckar, has been represented for years with a large stand, as has been the city of Mainz. In 2015, the region of West Palatinate was finally represented for the first time. As a key region, it was a focus of Rhineland Palatinate's presence at the fair, at the invitation of the Wirtschaftsministerium [Ministry of Economics]. ZRW coordinated the joint appearance of the county and city of Kaiserslautern, the cities of Zweibrücken and Pirmasens, as well as Südwestpfalz County, and organised an attractive podium programme with profiled actors in the real estate industry.
It is the goal to make the West Palatinate region and its strengths known in a positive way at the national and international levels and, last but not least, increase the awareness of and esteem for it at the national level.
Due to the positive experiences in its first year, another joint appearance is being prepared by ZRW for the Expo Real in October 2016.
Project period: since February 2015
Project partners: Rhineland-Palatinate Wirtschaftsministerium | Investitions- und Strukturbank Rheinland-Pfalz [Rhineland-Palatinate Investment and Structure Bank] | FIRU | Wirtschaftsförderung Kaiserslautern [Business Development Kaiserslautern] | Wirtschaftsförderung Pirmasens [Business Development Pirmasens] | Wirtschaftsförderung Zweibrückem [Business Development Zweibrücken] | Wirtschaftsförderung Sudwestpfalz [Business Development Südwestpfalz]