Digital Beer Coaster for the Western Palatinate
Since June 2017, the ZukunftsRegion Westpfalz has had a highly unusual marketing instrument on offer: the "Digital Beer Coaster". In a two-year project, a region-specific beer coaster was developed that uses a specially programmed app to create media content.
The aim of the project was to strengthen the location image of the Western Palatinate in an innovative way and to use the latest technology to bring the sights of the region closer to our guests. The Digital Beer Coaster represents the combination of scenic highlights, Palatinate lifestyle and leading technological competence.
If the map on the front is scanned with a mobile phone camera, 3D objects become visible which guide the way to impressive videos of remarkable locations in the Western Palatinate. The advantage of the app is that it makes it possible to install new objects in the future. As a project partner the Bischoff brewery provided the coasters to certain restaurants as project. There, the little marketing items were "stolen" by a number of enthusiastic guests - exactly as planned.
At the end of 2018, the Digital Beer Coaster was awarded with the media prize worth 10,000 euros by the Bezirksverband Pfalz (Pfalz District Association) - a great recognition for an unusual idea.
Project period: 05/2015-07/2017
Project partners: Bischoff brewery (Distribution), ZReality (App), Pietruska-Verlag (Map)