The West Palatinate definitely cannot keep up with traditional tourism regions, such as the Anterior Palatinate, but the Palatinate Forest Nature Park and the North Palatinate hill country offer scenic surroundings and numerous albeit scattered tourist destinations of medium importance.
The ZRW is striving towards better networking within the tourism industry and promoting offers for the qualification of the tourism industry, such as the "RegioAkademie" events from the Bezirksverband Pfalz [Palatinate District Association]. In addition, it supports individual events that lead to increased recognitions of the West Palatinate free time and tourism region.
In order to profile the West Palatinate as an attractive tourist destination, ZRW is calling for clear orientation away from a local depiction of the offerings to a more thematic one. For example, in doing so, the existing strengths in the areas of outdoor sports and wellness can be better emphasised.
Individual events, such as the support of the West Palatinate Rallye, should contribute to further increases in the attractiveness of tourism. The ADAC Trifels Historic Rallye, organised by the Sportfahrer-Union Kaiserslautern e.V. [Sport Driving Union Kaiserslautern e.V.] and the City of Kaiserslautern, brings antique car fans to the region once a year and that since 2012. ZRW has been working on expansion at the regional level and in return, has been supporting the event as a co-sponsor since 2015.