It is increasingly important and difficult for care and health organisations to win over committed people for training in a care profession – even in the West Palatinate. The need for skilled workers is increasing – especially due to the aging society – but the career image is rather negative.
In order to support the organisations deal with this challenge, with financial support, ZRW made the creation of an image film for care professions by the West Palatinate branch of the Demographie-Netzwerk [Demography Network] possible.
Along with the help of professional film technology and an experienced director, a project group from the Virtual Design course of study at the Hochschule Kaiserslautern [Kaiserslautern University of Applied Sciences] produced an image film for care professions. The film is available on Youtube and the project web site and is used by support organisations from the West Palatinate - including the Westpfalz-Klinikum [West Palatinate Clinic], REHA Westpfalz [REHA West Palatinate], Caritas, and the Deutsches Rotes Kreuz [German Red Cross] - to recruit young talent.
Project period: June 2013 - June 2015
Project partners: Institut für Technologie und Arbeit [Institute of Technology and Work] | Institut für Sozialpädagogische Forschung [Institute of Social Work Research] Mainz e.V. | Hochschule Kaiserslautern | Westpfalz-Klinikum and additional care organisations